What a fascinating article and website Brandon, it will keep me engaged for days, It was gratifying to look at the top ten smart cities, and find Toronto as number one in N America. Hopefully our city fathers will take a look and take note.
One of the things I think we overlook about branding is that we must appeal to modern educated youth, and to do that we need to be accepting of diversity. whether it be racial or sexual or geographical. Because of our history, we are maybe more accepting of different skin tones, but my experience is that it does not apply across the board. I know we cannot supply some of the things that many young people would like, but we can supply inexpensive housing, reasonable broad band access, and a good outdoor and sporting lifestyle, just as long as you don’t want to ski.
I remember that when I was living in the interior of BC, there was a rather famous graphic designer living in a small logging town. He didn’t need the bright city lights to feel happy, but he did need a vibrant local arts community, and I do think we are on the road to having that.
Most of all we need leadership from the municipality. I am sure the will and vision are there, we just need the expertise.